Checklist for Legally Safe Use of User-Generated Content During Easter Sales 2026

You want to use UGC during your Easter Sales 2026 without legal headaches? Then make sure you have cleared the rights, provided a complete imprint and fulfilled labeling obligations. Only then can you safely leverage customer-generated content for higher conversion.

What is user-generated content (UGC)?

UGC includes any media created by customers, followers or community members, photos, videos, reviews, text snippets, that a brand re-uses in its marketing.

Legal framework in the DACH region (2026)

• Germany: Digital Services Act (DDG, §5 DDG, effective 2024) replaces the old Telemedia Act. The imprint must contain full provider information, not just an email address.
• Austria: E-Commerce Act (§5 ECG) and Media Law require a complete imprint on all commercial sites.
• Switzerland: UWG (Art. 3 para. 1 lit. s) mandates clear provider identification and advertising disclosures.

Typical pain points for Easter campaigns

1. Unclear copyright and usage rights for customer photos.
2. Missing advertising disclosure for UGC-driven posts.
3. Incomplete imprint on landing pages and social profiles.
4. Difficulty tracking rights when content cycles quickly.

Checklist for legally safe UGC usage

Use the table below to verify each step before you go live.

Step	What to check?	How to implement?
1. Obtain rights	Written consent covering usage, editing and distribution rights.	Standard briefing in UGC Max with digital signature.
2. Labeling	Clear disclosure of sponsorship ("Ad", "Sponsored", "UGC").	Define hashtag and caption rules in creator brief.
3. Imprint	Full imprint on every landing page and profile (name, address, contact, register entry).	Generate compliant imprint links with findmylinks.at.
4. Rights tracking	Document when and where each UGC piece is published.	Activate the tracking dashboard in UGC Max.
5. Data protection	Consent for processing personal data under GDPR.	Checkbox in upload form with a short data-processing notice.

A well-structured briefing reduces effort and protects you from legal pitfalls.

Proper rights clearance and a complete imprint prevent costly cease-and-desist orders and protect your Easter sales ROI.

Practical implementation with UGC Max

After the legal checks, focus on finding the right creators. UGC Max provides AI-driven creator matching, automated briefings and an integrated compliance dashboard.

Want to see which creators have already signed up for Easter campaigns? view matching creators for your brand.

Key Takeaways

• Obtain clear, written rights and usage agreements for every piece of UGC.
• Provide a complete imprint on all channels to satisfy DDG, ECG and UWG.
• Label UGC-driven advertising explicitly to maintain transparency.
• Use a central dashboard for rights tracking and GDPR compliance.
• UGC Max automates matching, briefing and legal checks, perfect for fast Easter sales.

Conclusion

This checklist equips you to integrate user-generated content safely into your Easter Sales 2026, avoiding legal risks while boosting authenticity and conversion.

UGC Max offers the automated matching and compliance tools you need. Start your UGC strategy with the right creators now and secure your Easter campaign.