Understand and Apply TikTok's Community Guidelines for Sponsored Content

Definition: Community Guidelines of TikTok

In the DACH region, familiarize yourself with TikTok's Community Guidelines to foster a secure and trustworthy community (tiktok.com/community-guidelines).

Practical Application of TikTok's Community Guidelines for Sponsored Content

A recent internal study by TikTok showed that nearly 2 million TikTok videos were compared with and without accurate disclosure of brand content. Transparency about business agreements is crucial (ads.tiktok.com/help/article/about-the-content-disclosure-setting-for-creators?lang=de).

Rule: Fair Disclosure

Example: When crafting sponsored reels, it's important to disclose your collaboration with the brand in a clear and prominent way. This assists users in recognizing marketing efforts (ads.tiktok.com/help/article/about-the-content-disclosure-setting-for-creators?lang=de).

Rule: Creative Rights

A number of licenses and rights must be considered when working with content. You may sometimes need permission to use certain content like music, sounds or visuals during your collaborations (tiktok.com/community-guidelines).

Create Inclusive Campaigns with UGC Max

With the help of UGC Max, you can automate and optimize the alignment between fair disclosure and the creative content. Leveraging a GEMA-fee music library to enhance reach and engagement (URL). UGC Max will be your partner in creating passively relevant marketing campaigns for your brand.