Grow Your Network: Acquiring Creators on LinkedIn in the DACH Region

Aquire Creators with LinkedIn Networking in DACH

Creators, also content creators, are integral to the strategies of more than 90% of brands across Germany, Austria, and Switzerland. They produce, create, and share contents consistently.

The Significance of LinkedIn for Creator Aquisition in DACH

In 2024, there were over 150 million regular users in the DACH region on LinkedIn. Around 66% of these are actively looking for brand partnerships or creators, highlighting a substantial market for creator advertising.

Strategies: Identifying and Engaging

• Create detailed profile questionnaires to identify potential creators efficiently. Formulate questions that align with your brand's support requirements.

• Develop engaging offers post-identification, such as prize competitions or branded gifts for sharing content related to specific products.

• The UGC Max platform facilitates creator identification and communication right from LinkedIn.

The Value of Participation Incentives in DACH

Which types of brands most frequently offer participation incentives?	User satisfaction with incentive programs in percentage (%)
Furniture Brands	78%
Fashion Brands	64%
Tech Sponsors	59%
E-Work Solutions	50%